This campaign challenged me to build my own music festival, beginning with a name, a larger cause or meaning for its creation, followed by the entire designing of its media, tickets, teaser video, and any other extra forms of media we felt necessary. Low and behold, I created Edge Music Festival, because 'Expression Deserves Greater Existence'. It came from my strong upholding values that expression is not nearly as accepted and noticed as it should be, but the punk community has helped build a safe space for expression for decades, making the festival a great way to celebrate that safe space.